Designing and promoting landing pages can be a tedious process. Many factors must be considered, from “eye-mapping” to to video content, and on to an array of other issues. The marketer must consider how to get the landing page in front of the proper audience.
And on that note, WHO is the marketer? Too often companies create great landing pages for their associates, but forget about employing the best possible digital marketing marketing tools that can get them in front of their contacts.